Enviga

Enviga

Enviga was introduced to select markets in New York, New Jersey and Pennsylvania in November 2006. Marketed as a “negative calorie” energy drink, Enviga contains carbonated water, calcium, “natural flavors,” caffeine, phosphoric acid, artificial sweeteners, and concentrated green tea extract in a formulation called EGCG (epigallocatechin gallate).

The Center for Science in the Public Interest (CSPI) filed suit February 1, 2007 against Nestle and its parent company, Coca-Cola, for what may be fraudulent marketing claims related to the “calorie-burning” properties of Enviga. CSPI says Enviga is really only a “highly caffeinated and over-priced diet soda, and is exactly the kind of faddy, phony diet aid it claims not to be.” Nestle and Coke’s claims about Enviga are also being investigated by Connecticut’s attorney general Richard Blumenthal.

Sources: www.enviga.com; “Calorie-burning claim puts drink in AG’s sights,” Associated Press, February 6, 2007; Susan Haigh, “Drink’s Calorie-Burning Claims Probed,” Associated Press, February 5, 2007; “Watchdog Group Sues Coke, Nestle for Bogus Enviga Claims,” Center for Science in the Public Interest, February 1, 2007; Betsy McKay, “State Probes Coke-Nestle Drink Claims,” Wall Street Journal, February 6, 2007.